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THE RADICAL CANDOR® FRAMEWORK PAGE 2/2
Radically Candid,” she writes in her
book Radical Candor, “you need to
practice it ‘up,’ ‘down,’ and ‘sideways.’ ”
Obnoxious Aggression®
You Challenge Directly but fail to
show that you Care Personally. This
behavior, which includes attempts
to belittle, bully, embarrass, or dis-
courage others, is both harmful and
a waste of breath: The other person
often goes into flight-or-fight mode
and literally can’t hear what you’re
saying. It may be tempting to imagine
that you would never behave this
way, but Obnoxious Aggression is
something that virtually everyone
falls prey to. “Everyone acts like a
jerk once in a while,” Kim says.
Manipulative Insincerity®
You neither Care Personally nor
Challenge Directly. Perhaps you’re
worried about how you’ll be perceived,
you’re hoping to gain something,
you’re afraid of repercussions, or
you simply don’t want to expend your
energy. Manipulative Insincerity is
closely linked to passive-aggressive,
backstabbing, political behavior,
but it’s not always malicious: The
desire to be liked or to improve
your reputation can land you in this
quadrant. Many people with Obnox-
iously Aggressive colleagues who
are not open to feedback respond
with self-protective Manipulative
Insincerity.
Ruinous Empathy®
In Kim’s experience, most people
make most of their mistakes here:
You Care Personally but are so wary
of hurting someone’s feelings that
you fail to give that person beneficial
information. This can slow down the
growth and development of your
teammates. Ruinous Empathy is
often more damaging for your
results and your relationships than
Obnoxious Aggression, even though
it feels “nicer.”
REMEMBER
Kim urges you to avoid using the
framework like a personality test.
Don’t treat these terms as labels
for yourself or others, and don’t
write names in boxes. Instead,
use the framework as a compass
to help you guide specific
conversations to a better place.
Tackle the Hard Conversations With Radical Candor® l Kim Scott